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Why is She (*?#) Late?!

Tired of Waiting? Expert Has the Cure

SAN FRANCISCO, December 13, 2006:

You’re dressed, ready and waiting…and waiting…and waiting.  She’s upstairs.  Said she’d be down in a minute, but that minute has stretched into a half hour and you’re stifling the urge to go up and drag her down by the hair.  There is an easier way.  Before you resort the caveman route, stop and consider what time management expert Diana DeLonzor, author of the new book, Never Be Late Again, 7 Cures for the Punctually Challenged has to say about chronic lateness.  

“Telling a late person to just be on time is a little like telling a dieter to simply stop eating so much,” says Ms. DeLonzor.  “Contrary to popular belief, chronic lateness usually has little to do with wanting attention, or not valuing others’ time,” she notes.  “It’s a habit that is more often a symptom of personality characteristics such as anxiety, low self-control, or a penchant for thrill-seeking.” The motivations behind chronic lateness are often subconscious ones, she explains.  Some people are drawn to the adrenaline rush of that last minute sprint to the finish line, while others get an ego boost from over-scheduling and packing each moment with activity. 

New research suggests that up to 20% of the American population are chronically late, and Bill Clinton, Robert Redford, and Naomi Campbell are just a few examples of the more prominent proponents of the adage, “better late than never.”  Tardiness costs American businesses over $3 billion dollars each year in lost productivity, and the toll on relationships and careers is nearly as steep, notes Ms. DeLonzor.  During the course of dozens of interviews and a San Francisco State University sponsored study, she found that chronic lateness regularly caused havoc on both sides of the spectrum.  In relationships, it eroded the trust and respect of the waiting parties, and increased feelings of stress, anxiety and low self-esteem in the perpetrators.  Yet with all the disadvantages, the majority of late people still found the habit a surprisingly difficult one to shake.   

Yes, there is a cure.  In Never Be Late Again, DeLonzor divides the punctually challenged into seven types and focuses on teaching readers how to unravel the underlying reasons for their lateness.  Self-motivation tools, exercises for improving time perception, and tips on creating an effective daily plan are all part of the strategy that she says will cure even the most stubborn latenik.  And because lateness not only affects the punctually challenged but also impacts those around them, the book includes a chapter for friends, families, and colleagues, with advice on dealing with the late people in their lives. 

Diana DeLonzor is an internationally recognized time management expert who headed a study in association with San Francisco State University, investigating chronic lateness, its causes, and the psychological characteristics of late people versus the timely. Her clients include Fortune 500 companies and government agencies such as Tyco, the State of California, and Briggs Corp.  She has been featured in numerous local and national media such as the New York Times, Good Housekeeping, Allure, and Esquire Magazines, as well as NBC News and NPR, among others.  For more information and sample chapters, please visit www.neverbelateagain.com.


Partial List of Media in Which the Author has Appeared:

Sample Print:

New York Times, Good Housekeeping, Family Circle, Allure, Fitness and Child Magazines, Chicago Tribune, San Francisco Chronicle, Boston Globe, Houston Chronicle, Dallas Morning News, Detroit Free Press, Sacramento Bee, Charlotte Observer, Seattle Post Intelligencer, the U.S. Chamber of Commerce newsletter, and hundreds of other national. and international print media. 

Sample Broadcast:

KGO, San Francisco

NPR (Fresh Air)

KSTP, Minneapolis

WGN, Chicago

KCBS, San Francisco

World Talk Radio – Get Wise, Get Organized

KRON TV, San Francisco

NBC11 TV, San Jose (in 2003 and 2004)

KSTE TV Sacramento

KMAX TV, Sacramento

KOVR TV, Sacramento

CBC (Canadian National Public Radio)

Praise for Never Be Late Again:

Never Be Late Again combines solid research with insightful solutions and humorous anecdotes. This intelligently written book will most certainly improve the lives and personal relationships of the punctually challenged.
-John Gray, Author, Men Are from Mars, Women Are from Venus

Diana DeLonzor is doing a favor for the entire world with her very readable, Never Be Late Again. It's fun to read, very instructive, and most of all, a blessing for timely people. I wish she had written in fifty years ago.
-Jay Conrad Levinson, Author, Guerrilla Marketing

Never Be Late Again is a wonderfully practical book that combines instructive techniques with sound, simple exercises. It's the most effective book on lateness and time management you'll ever read.
- David J. Lieberman, Ph.D., NY Times bestselling author, Never Be Lied to Again and How to Make Peace with Anyone

Trying to kick the lateness habit? Or beset with procrastination? Then this is the book for you. Refreshingly straightforward and entertaining, Never Be Late Again pieces together the whys, hows, and steps to improve.
- Adair Lara, San Francisco Chronicle

Ms. DeLonzor's sensible, clear exercises and thorough research make this book essential reading for punctually challenged readers, as well as their friends, family, and colleagues.
- Neil Fiore, author, The Now Habit, Overcoming Procrastination by enjoying Guilt-free Play

An excellent blend of the scholarly and the practical. This interesting and engaging book will be an important tool to those experiencing time problems.
- Steve Slane, Ph.D., professor of clinical psychology, Cleveland State University

I can't think of anyone who wouldn't benefit from reading this book I've recommended it to others both socially and professionally. It's not just in the office that punctuality matters.
- Bill Bednarski, Nellcor VP of OEM and Licensing Technology, Tyco Intl.

Never Be Late Again is valuable reading and sensible advice for those chronically late people we love. And if, like me, you're meticulous about punctuality, read it for the advice on dealing with the late people in your life.
- Ronn Owens, KGO Radio, #1 talk show host in Northern California

Never Be Late Again, 7 Cures for the Punctually Challenged
ISBN 0-971-6499-9-5
$13.95 | 178 pages
Paperback | 6 x 9 in.
Published by Post Madison Publishing
March, 2003



















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