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What do Bill Clinton and Naomi Campbell Have in Common?

(It's Not What You Think)

SAN FRANCISCO, January 10, 2006:

Here’s a hint:  It’s a habit traffic cops, dinner hostess, and managers know and dread.  Its symptoms are frantic rushing, creative storytelling, and heavy right feet.  For some, the malady is painful and embarrassing.  For others, it’s a sign of power and prestige.  Final clue:  It causes embarrassment and aggravation to millions of people throughout the world, including luminaries such as Bill Clinton, Robert Redford, and Naomi Campbell.  Give up?   Millions of Americans—nearly 20% of the population—are afflicted with the malady called chronic lateness.

From homemakers to home builders, the punctually challenged appear in all professions, and a study conducted by researchers at San Francisco State University indicates that nearly 20% of the U.S. population is chronically late. Yet contrary to popular belief, says Diana DeLonzor, lead researcher and author of the new book, Never Be Late Again, 7 Cures for the Punctually Challenged, these tardy offenders aren't merely rude and inconsiderate dolts. "Most chronically late people truly dislike being late, but it's a surprisingly difficult habit to overcome," she explains. "Telling a late person to be on time is a little like telling a dieter to simply stop eating so much." 

Chronic lateness has little to do with wanting attention or not valuing others' time, explains DeLonzor.  "Repetitive lateness is more often related to personality characteristics such as anxiety or a penchant for thrill-seeking," she says. “Some people are drawn to the adrenaline rush of that last minute sprint to the finish line, while others receive an ego boost from over-scheduling and filling each moment with activity.”

Now there’s a cure.  In her lively and informative interviews, Ms. DeLonzor gives advice on overcoming chronic lateness and improving time management.  She also provides suggestions for dealing with terminally tardy acquaintances, explains the scientific research behind lateness and time perception, tells humorous stories about famous late people, and reveals the best and funniest excuses.   

Diana DeLonzor is an internationally recognized time management expert who headed a study in association with San Francisco State University, investigating chronic lateness, its causes, and the psychological characteristics of late people versus the timely. Her clients include Fortune 500 companies and government agencies such as Tyco, the State of California, and Briggs Corp.  She has been featured in numerous local and national media such as the New York Times, Good Housekeeping, Allure, and Esquire Magazines, as well as NBC News and NPR, among others.  For more information and sample chapters, please visit www.neverbelateagain.com.


Partial List of Media in Which the Author has Appeared:

Sample Print:

New York Times, Good Housekeeping, Family Circle, Allure, Fitness and Child Magazines, Chicago Tribune, San Francisco Chronicle, Boston Globe, Houston Chronicle, Dallas Morning News, Detroit Free Press, Sacramento Bee, Charlotte Observer, Seattle Post Intelligencer, the U.S. Chamber of Commerce newsletter, and hundreds of other national. and international print media. 

Sample Broadcast:

KGO, San Francisco

NPR (Fresh Air)

KSTP, Minneapolis

WGN, Chicago

KCBS, San Francisco

World Talk Radio – Get Wise, Get Organized

KRON TV, San Francisco

NBC11 TV, San Jose (in 2003 and 2004)

KSTE TV Sacramento

KMAX TV, Sacramento

KOVR TV, Sacramento

CBC (Canadian National Public Radio)


Praise for Never Be Late Again:

"Diana DeLonzor is doing a favor for the entire world with her book, Never Be Late Again.  I only wish she had written it 50 years ago." - Jay Conrad Levinson, Guerilla Marketing

"Never Be Late Again combines solid research with insightful solutions and humorous anecdotes.  This intelligently written book will most certainly improve the lives and personal relationships of the punctually challenged." - John Gray, Men are From Mars, Women are From Venus



1.   Why do so many people have difficulty getting to where they’re going on time?

2.   Isn’t lateness just inconsideration for others’ time?

3.   You headed a study on lateness at San Francisco State University.  What did you find?

4.   Who’s late more often—men or women?

5.   In your book, you mention that men and women are late for different reasons. What are they? 

6 .   How does lateness affect marriages, friendships, and other relationships?

7.   How does it affect businesses and careers?

8.   You say that lateness contributes to traffic fatalities and injuries—how so?

9.  What advice would you give people who want to manage their time more effectively?

10.  How can timely people deal with the late people in their lives?

11.  You mention that timely people can send free, anonymous lateness citations to their friends, associates, and family members.  How can a citation be ordered?

12.  Who are some prominent or famous late people?

13.  What are some of the best stories you’ve heard?

14.  What are some of the best excuses?

15.  How can managers deal with late employees?  What if it’s the manager who’s always late?

16.  How about all those parents out there?  How can they get their kids to be on time?

17.  You say you used to be chronically late.  What got you to change? Are you ever late now?

18.  Aren’t we’re all just too uptight about time?  Is punctuality really so important?

















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